Gen Zers Addicted to Fast Fashion Shopping Despite Claiming to Care About the Environment
The latest trend among Gen Zers is fast fashion addiction, despite their claims of caring about the environment. A recent report from online thrift store ThredUp revealed that while 65% of Gen Zers want to shop more sustainably, one-third admit to being addicted to fast fashion.
Lottie Lashley, a former shopaholic, used shopping as a coping mechanism during her first year of university, spending about $120 a month on fast fashion. She has since reformed her shopping habits after realizing the environmental impact of her choices.
Despite being the generation most concerned about the climate crisis, Gen Z continues to support the fast fashion industry, which is a major contributor to global carbon emissions. Experts warn that the industry is on track to consume a significant portion of the world’s carbon budget by 2050.
Many Gen Zers feel guilty after purchasing from fast fashion brands like Shein or Fashion Nova, but cite the high cost of living and pressure to stay updated on trends as reasons for their purchases. Some are turning to thrifting and vintage shopping as a more eco-friendly alternative.
While thrifting and vintage shopping are gaining popularity among eco-conscious consumers, the convenience and affordability of fast fashion continue to attract many Gen Zers. The dilemma between caring for the planet and staying fashionable is a common struggle for this generation.
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